Check out 50 getting his Tyson Beckford on in the ad campaign for his new scent Power by Fifty. In a statement issued by his rep, the hip-hop star explains what purchasers of Power can expect in every bottle:

“For me, power isn’t just something you learn on the street or in the boardroom — it’s a way of life. I really wanted to bottle up the rush it gives you so my fans can make it a part of their lifestyle.”

The fragrance is a combination of lemon leaves, black pepper, coriander and nutmeg…interesting. Anyhoo, if you think Power can give your loser ass some power (LOL, I kid, I kid…), then expect to shell out anywhere from $50.50 for a 1.7 oz. bottle to $68.50 for a two-piece gift set when it hits the fragrance counter of Macy’s on November 5.

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